Moira Clark: Focus on the female consumer
Interview with Moira Clark, Professor of Strategic Marketing at Henley Business School and Director of the Henley Centre for Customer Management, about the lack of female leadership within advertising and sales and the importance of recognising the differences between male and female consumers.
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RT @NatalieCalvert: Let's make freephone numbers free for mobile callers - who's taking the initiative? http://t.co/wzrH7vGjgB #custserv #c…
Posted by @CSUKTV 1 week ago