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I wanna be like Gatorade

Posted 30-09-2011 in Blog

Kudos for Gatorade for not just embracing social media, but making an awesome video telling us about how it is using web channels to build a much clear picture of customers preferences and habits.

Building a ‘Mission Control’ to pull together the various elements that define the customer experience is a great example of how service should work today. Whereas many businesses still compartmentalise service (let the contact centre deal with it), by making feedback and dialogue integral to the development of the business, companies such as Gatorade’s have trashed the idea of a static brand, and are creating a much more flexible entity capable of changing at the same pace as customers.