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Retailers need to be clear with Christmas delivery dates, or lose customers

Posted 01-12-2011 in Latest industry news

UK retailers must ensure that delivery dates and returns policies are clearly stated on their websites if they are to capitalise on the £13.5billion online Christmas shopping spree this year.

Nearly half of UK shoppers will be doing last minute shopping online in the week leading up to Christmas even though 85 per cent of websites fail to provide clear details of final ordering dates according to research undertaken by Eptica.

The study found that austerity is making consumers more careful with spending, with many planning to leave present buying until the last minute in the hope of getting a bargain.  However 67 per cent don’t trust retailers to deliver in time for Christmas presenting a strong opportunity for sites that do offer clear guarantees.

“The Eptica study shows that retailers need to do much more to reassure customers that their presents will arrive for Christmas day. Consumers obviously trust Father Christmas to deliver on time – but not the majority of online retailers,” says Eptica marketing director Dee Roche.

Check out more Christmas shopping statistics in this Infographic by Deals.org.uk